HVAC Dual Pricing Sales Letter

How HVAC Companies Save $35,000+ Per Year in Processing Fees

Without raising prices. Without losing customers. 100% legal. Working for 77 HVAC companies right now.

Get Your Free Analysis - See Exactly How Much You Could Save This Year

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Here's What Happened Yesterday in Your Business

You installed a new AC unit. $6,500 job. Customer was thrilled. They paid with their credit card to get points.

You deposited $6,311.50.

Where did the other $188.50 go?

Visa took it. Before you even got back to the shop.

Let's do the math you've been avoiding:

  • Annual revenue: $1,800,000 (average 2-3 truck operation)
  • 80% paid by credit card (emergency calls = credit cards)
  • Credit card volume: $1,440,000
  • Processing rate: 2.9% + $0.30 per transaction
  • Average ticket: $485

Quick calculation:

  • 2.9% on $1,440,000 = $41,760
  • $0.30 × 2,969 transactions = $891
  • Total annual fees: $42,651

That's another truck. That's two experienced techs. That's your profit on 88 service calls.

Over 10 years? $426,510.

That's a second location. New equipment for your entire fleet. Your retirement fund.

Gone. To Visa and Mastercard. For processing a payment that costs them $0.05.

Here's Everything You Get (Free)

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Free HVAC Profitability Report

30-page industry-specific guide showing exactly how dual pricing works for HVAC companies. Real case studies from 77 HVAC contractors who eliminated their processing fees.

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Instant Savings Calculator

See your exact annual fees in real-time. Input your numbers, get immediate results. No guessing - just facts.

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15-Minute Savings Analysis Call

We'll review your actual processing statements and show you - to the dollar - how much you'd save. Zero obligation. Just truth.

🎁 BONUS: Industry Benchmark Report

See how your processing fees compare to 77 other HVAC companies. Are you overpaying? Find out exactly where you stand.

How Dual Pricing Works (It's Dead Simple)

1

Offer Two Prices

Cash/Debit/ACH Price: $6,500
Credit Card Price: $6,689

The customer chooses. You keep 100% either way.

2

Customer Pays

92% choose credit (they want points/financing).

8% choose cash/debit to save money.

You don't lose a single customer.

3

You Keep Everything

No processing fees. Ever.

$42,000/year stays in your pocket instead of going to Visa.

It's 100% legal. Explicitly allowed by Visa, Mastercard, Discover, and Amex.

You've seen it at every gas station for 10 years.

Now it's available for HVAC contractors.

"But What About..." - Every Question Answered

"Won't customers get angry during emergencies?"

Your customer's AC died in July. It's 94 degrees inside. They're stressed about the $5,200 replacement cost, whether you can do it today, and whether they can trust you.

They're NOT stressed about the $151 difference between cash and credit price.

Data from 280+ HVAC companies: 0.3% of customers complain. None actually leave. 92% choose credit anyway - they need the financing or want the points.

"My competitor doesn't do this - I'll lose jobs"

First: Are you sure they're not doing it? 24% of HVAC companies nationwide use dual pricing.

Second: Even if they're not, they're leaving $42K/year on the table. You'll use that money to answer calls faster (hire CSR), show up faster (buy another truck), stock better equipment, and train techs better.

In 18 months, you'll be crushing them.

"Is this actually legal?"

Yes. 100% legal in all 50 states.

Dual pricing is explicitly allowed by Visa, Mastercard, Discover, and American Express. It's NOT surcharging (which IS restricted in some states).

We handle all compliance. You focus on HVAC.

"This sounds complicated"

Implementation: 1 day. Tech training: 15 minutes.

If your techs can use your current invoicing system, they can handle this. You train techs on new HVAC systems, EPA regs, and diagnostic software.

This is the easiest thing you'll implement all year.

What $42,000/Year Could Do for Your HVAC Business

  • Equipment Investment: New service truck (equipped): $45,000-$60,000. Save for 1 year = down payment on growth
  • Tech Investment: Hire experienced tech: $55,000-$75,000/year. Stop losing your best guys to companies paying $5/hour more
  • Technology Upgrades: New refrigerant recovery equipment: $3,000-$5,000. Leak detection equipment: $4,000-$6,000. Complete tool upgrade for all techs: $8,000-$12,000
  • Marketing that Fills Your Schedule: Google Local Service Ads: $18,000-$30,000/year. Brings 120-200 new customers per year. Stop turning away work
  • Owner Compensation: $42,000 = $3,500/month raise. Finally pay yourself what you're worth. Build actual cash reserves. Stop losing sleep over making payroll

Or Keep Paying Visa

5-year projection if you do nothing:

  • Year 1: $42,651 in fees
  • Year 2: $42,651 in fees
  • Year 3: $42,651 in fees
  • Year 4: $42,651 in fees
  • Year 5: $42,651 in fees
Total over 5 years: $213,255

That's:

  • 4 fully equipped service trucks
  • 3+ years of experienced tech salaries
  • Complete shop buildout
  • Marketing budget for 5+ years
  • Your retirement fund

All gone to Visa. While you're crawling through attics.

Stop Paying Visa. Keep Your $42,000.

Get your free HVAC Profitability Report, savings calculator, and personalized analysis call.

Find out exactly how much you're losing. To the dollar.

Zero obligation. Just truth.

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